Heidi Klum and Mel B wearing under eye gel pads. Photo: Klum posted this on Twitter.

Eyes by ToGoSpa renamed and repackaged its eye pads, in 3 new ‘flavors.’

Twitter has been buzzing about photos of Heidi Klum and Mel B wearing under eye gel pads, and no makeup – and the folks at ToGoSpa say the celebs are wearing its collagen gel treatment pad called Eyes by ToGoSpa.

The gel pads are individually wrapped, in foil packettes. Since they are pocket-sized, they can conveniently fit into a handbag.

Jana Toohey, CEO of ToGoSpa, explains, “They provide instant, cooling relief for eyes suffering from dark circles, fine lines and under-eye bags, and they even help you feel refreshed from a late night of too much fun.”

New Packaging and ‘Flavors’

The product’s name was recently changed, from Eyedews. ToGoSpa recently rebranded the product line with its new name, and launched three new “flavors” in new packaging. It may be more accurate to call them different “sensations,” and each provides different benefits.

Firm is infused with pomegranate, and its package is decorated in red; Soothe’s signature color is blue, and it is designed to feel like ice water against your skin; and Lift contains green tea, and is easily identified by the green on its package.

Twitter Love

These days, social media support can make or break a brand – and when a celebrity chooses to tweet about liking our product, that’s the best kind of publicity. The team at ToGoSpa is thrilled that celebs have taken to Twitter to promote its eye gels, and the company is making the most of the opportunity by featuring celebrity tweets prominently on its website.

Eyes by ToGoSpa, formerly called Eyedews, are 2 gel pads shaped to fit perfectly under each eye.

Heidi Klum tweeted the photo shown, on August 26th 2013, of herself with Mel B., saying, “Eye treatment! you won’t recognize us tomorrow night on AGT,” referring to the television show, America’s Got Talent.

Paris Hilton and Jenny McCarthy have also tweeted about the product – and with all the celebrity buzz, sales have been soaring, the company says.

How It Works

The moisture-packed collagen gel pads are curved – and are the perfect shape to fit nicely under your eyes. Each gel pad is infused with a combination of natural high-density marine collagen, enzymes, amino acids, natural marine minerals, trace elements, proteins, and vitamins.

One application takes about twenty minutes, allowing enough time for ingredients to be absorbed directly into the delicate dermis just below the eye. Fans claim the product has improved the elasticity, texture, and overall appearance of the skin below the eye.


See More ‘Online Exclusives’:
A Redesign Gives ‘Natural’ a New Look
Before and After: Lever 2000
Inspired By the HIve: Manuka Doctor

This month’s FEATURES – in the SEPTEMBER 2013 ISSUE